The latest report from the Entertainment Software Association (ESA) highlights the growing reach of video games across all age groups. According to the study, 36% of people aged 80 to 90, also known as the Silent Generation, now play video games weekly, marking a 6% increase over last year.

The report also reveals that nearly two-thirds of Americans (205.1 million people) play video games regularly, with an average player age of 36. Surprisingly, more people aged 50 and older play video games than those under 18, showing how gaming has become a lifelong activity.

Older generations, including Baby Boomers (ages 61 to 79), prefer puzzle- and skill-based games, citing mental stimulation and relaxation as their primary reasons for playing. The gender split among gamers remains nearly equal, with women in the Boomer generation playing more than men (52% vs. 46%) -- another unexpected statistic.

The findings emphasize that gaming is no longer just for younger audiences; instead, it’s a universal pastime that provides entertainment, cognitive benefits, and social connection across all age groups.

Brain training games play a key role in the rise of older gamers, offering cognitive benefits such as improved memory, attention, and executive function, especially through adaptive, closed-loop designs that adjust to the player's ability. Studies have shown that these games can help slow age-related cognitive decline.^*

‍According to Mara Mather, PhD, professor of gerontology, psychology, and biomedical engineering at the University of Southern California, "interventions that healthy people can do in their 50s or even earlier could be really beneficial and exciting."

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^* Brain Training Games Enhance Cognitive Function in Healthy Subjects